Anvil has set the bar for other media monitoring companies to try and follow. Anvil pioneered the use of automated digital fingerprinting technology in 2008. This allowed clients to track ad exposure on TV and Radio in real-time. Anvil allows you to verify if your ad campaigns are airing as they should on over 60 TV and radio stations countrywide. An advanced print automation system also allows for the tracking of ad impressions on newspapers and magazines.
Anvil also features a sophisticated and robust on-line archive system called 'ReelPlay' that stores all TV and Radio broadcasts 24/7 as well as storing print publications indefinitely. ReelPlay allows for instant playback / viewing of ad exposures / impressions for verification purposes.
Anvil offers you:
- Proof-of-Flight or verification of your media placements and media campaigns.
- On-line competitor and industry ad archive.
- The industry's most comprehensive ad exposure reports including competitor reports, industry reports across-industry reports, brand comparison reports, target ratings reports amongst others.